The shooting of the Bellora All Seasons Collection was intentionally done in a new residential context which expresses the great ambition and visionary outlook of its designers, just as the individual items of home textiles from Bellora seek to express the desire to create beauty and comfort, recreating the everyday pleasure of home life and the most intimate moments of the day with natural well-being. The pleasure of Living Private Luxury is Bellora's innovative concept, shared by HPA; luxury is seen not as a concept made of precious objects and furnishings, but rather a luxury made of style, comfort, beauty, naturalness and quality.
The home is the epitome of a place where we spend the best moments of our lives, a place par excellence of warmth, affection, family and relaxation; and Bellora textiles, present in the most intimate and important moments of every day, underline these values, giving importance to these moments, just as the HPA residential complex seeks to do.
Bellora bedlinen offers various solutions, all characterised by a strong personality which evokes the pleasant feeling of natural fibres with colours and prints reinterpreted in the shades of the surrounding nature and the waters of the lake. Bedlinen sets, duvet covers and sheets from Bellora's history are interpreted in a modern, contemporary mood, thus expressing that elegance and contemporary yet timeless style which distinguishes every Bellora collection. Natural fibres express all their beauty in refined satin, linen and percale in pure cotton. The bath linen collections, in the softest pure cotton terry towelling or waffle piqué, caress the body, giving a sensation of extreme well-being. Soft, embracing towels and bathrobes: textiles that play a part in home décor, even in the bathroom.
An utterly top-class location with an international flavour, but set in one of Italy's most beautiful places, Lake Garda. This is “HPA - Home Perfect Atmosphere”, the residential complex chosen by Bellora for the shooting of the 2015-16 all seasons collection: refined, elegant apartments of exceptionally high quality, distinctive for their new philosophy for life, which combines the pleasure of enjoying luxury in one's own home with the meticulous attention to privacy and service appropriate to a 5 star hotel.
Bellora has outfitted every room of the house, each time creating that perfectly elegant look of exquisite modernity and contemporary style. Beds made up with the duvet covers, matching pillowcases and sheets of the new Bellora 2015-16 collection find glorious expression among the beauty of nature and the elegant minimalism of the rooms and furnishings.
Beds that combine solid colours and floral patterns with striped prints in an alternation of relaxing colours which find perfect harmony in the overall effect. And for a coordinated look in classic Bellora style, there's the unmissable collections of bath linen, with terry towelling and waffle piqué in bathrobes, bath towels and hand towels; elegant and original. The linen collections, with their characteristic extremely soft fabric, accompany moments of togetherness every day with tablecloths and sets of table linen.