Linen is the history of Bellora
Bellora is synonymous with high quality linen. This prerogative was obtained through nearly a century of expertise in the production of linen fabrics. Since the 30’s, Bellora specialized in the study and research on this natural fiber and its features, until in the late 70’s the company became one of the three European leaders in the production of linen fabrics, with over 150 looms and an annual production of about 3.5 million meters of linen.
The linen vocation is a firm point of the Bellora company, that, over the years, has reached an extraordinary textile experience, enhancing its cultural roots, creativity and imagination, with a constant attention to contemporary decor trends and taste. Bellora uses in its products only the finest European linens, and the most modern manufacturing techniques. Collection after collection, Bellora researches on cutting-edge processing and finishing techniques, to create unique products of the highest quality, such as extra soft printed linen and extra-fine linen.
Linen and its features
Flax, from which linen is made, is the oldest textile fiber in the world: its first traces go back to 8000 BC. Today the European Union is the unquestionable reference point in terms of fiber quality, due to the favorable climatic conditions and soils: grown mainly in France, the Netherlands, Belgium, but also in Poland, Czech Republic and other countries, the European flax accounts for 70% of world production.
Flax is sown in early spring, and in about 100 days, it reaches a height between 80 cm and 1 m. The flax fiber is obtained from the long stalks of the plant, and it is the strongest natural fiber in the world. The small blue flower of this plant is very delicate and lives only one day: a field of flax flowers is a rare and precious sight.
The cultivation of flax is environmentally friendly, thanks to the climate, soil and crop rotation that do not require much fertilizer and pesticides. Artificial irrigation is not required either for its growth. The transformation from plant to fiber requires a simple and natural process: collection, maceration (flax rests in the fields), collection, scutching (mechanical separation of the fiber from the waste).
Flax also provides a number of other derivate products: linseed oil for soaps and cosmetics, paper pulp (from the shorter fibers), straws ...nothing is wasted.
Linen is comfortable, pleasant in all seasons, insulating in winter and cool in summer, regulating body temperature. It gives a great sense of well-being throughout the day and night: specific studies show that sleeping in linen sheets makes you fall asleep more quickly and sleep a better and more energizing sleep. Healthy to the skin, hypoallergenic and antibacterial, gentle and soft, especially after a few washes. It is the best choice for bedding ("lingerie" comes from the word linen, and "toilet" from the linen fabric).
How to take care of linen:
It is advisable to wash linen in water. The more you wash it, the more it gets soft and shiny. Its brightness is actually due to the nodes of the flax fiber that reflect light.
The flax fiber is the strongest fiber in nature and, therefore, can be washed even at high temperatures. Being a environmentally conscious brand, Bellora suggests though not exceeding the temperature of 40° C. Using a detergent without optical brighteners is recommended. Spin-dry gently. Always follow the washing instructions on the label.
Ironing must be done when the garment is still damp. But Bellora suggests ... don’t iron linen, live in it!